1.1. In addition to enhancing its core search business, should Google also branch into new arenas? If so, which (one or more) of the following would you recommend:

a) building a full-fledged portal like Yahoos;

b) targeting Microsofts desktop software hegemony;

c) becoming an e-commerce intermediary like eBay?

Justify your recommendation. It may be very useful to consider the following questions in formulating your answer.

2.2. What are the key factors behind Googles early success?

3.3. Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business?

4. 4. Do you view Googles distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations?