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Let's assume you are selling a shirt through your own website (retail) AND a retail channel (wholesale). You want to find out how many units you must sell to break even. You sell the shirt from your website for $30, but you sell it to the retailer for $15. The variable costs to sell from your website are $10 but the variable costs to sell to the retailer are $8. Industry research shows that the expected sales mix is 30 percent website and 70 percent wholesale. Fixed costs are $2,000/month. What are the revenue drivers in this example? What is the contribution margin for each revenue driver? What is the combination of units (website and wholesale) you need to break even? What is the break-even revenue?