11. One of the services that a full-service advertising agency offers clients is Select one: a. account management b. product production assistance c. operations management d. subjective analysis e. sales training

12.

Organizations that support the advertising industry include

Select one:

a.

associations

b.

television companies

c.

consumer groups

d.

radio companies

e.

print production companies

13.

301 Market segmentation refers to the process of dividing a large market into

Select one:

a.

different target areas for different agencies

b.

different product categories

c.

smaller homogeneous markets

d.

smaller units for creative purposes

14.

305 Maslow's hierarchy of needs and theory of motivation is based on the principle that

Select one:

a.

consumers increase their standard of living

b.

the free market system will produce an increase in the standard of living

c.

the per capita income will increase every year

d.

the supply of goods and services will always increase

e.

a person moves up to the next higher level need when the one lower is satisfied

Clear my choice

15.

305 Maslow's hierarchy of needs and theory of motivation is based on the principle that

Select one:

a.

consumers increase their standard of living

b.

the free market system will produce an increase in the standard of living

c.

the per capita income will increase every year

d.

the supply of goods and services will always increase

e.

a person moves up to the next higher level need when the one lower is satisfied

Clear my choice