11. The heart and soul of a company's strategymaking effort A. is guring out how to become the industry's lowcost provider. B. is guring out how to maximize the prots and shareholder value. C. concerns how to improve the efciency of its business model. DdeaJs with how management plans to maximize profits while, at the same time. operating in a socially).r . responsible manner that keeps the company's prices as low as possible. E. involves coming up with moves and actions that produce a durable competitive edge over rivals