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11: The posits that new firms should first expand within their home market, and then expand into similar or nearby markets, and preferably use lower
11: The posits that new firms should first expand within their home market, and then expand into similar or nearby markets, and preferably use lower risk entry modes early on. Choose the best answer. (answer] Global standardization strategy Stages model Transnational strategy Born global theory Entry mode strategy
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Economic Issues and Policy
Authors: Jacqueline murray brux
6th edition
9781337001977, 1285448774, 133700197X, 978-1285448770
