11. To shift the supply curve to the right: O Finance works to lower per unit cost Marketing works to lower per unit cost O Operations works to lower per unit cost O Operations works to increase per unit costFor questions 14 - 15, consider the questions from your perspective as an individual buyer (consumer). 14. If your income increases, your overall demand for physical goods and services will generally: Overall demand will stay the same Could either increase or decrease Increase Decrease Question 15 1 p For questions 14 - 15, consider the questions from your perspective as an individual buyer (consumer). 15, If the taxes you must pay increase, your overall demand for physical goods and services will generally: Could either increase or decrease Decrease Stay the same Increase