11. Unpaid communication about an organization appearing in the mass media a. Publicity b. Promotion c. Promotion 12. Press release & news release is one of a. Public Relation b. Direct Marketing C. Promotion 13. Direct mail / E-mail is one of a. Public Relation b. Direct Marketing C. Promotion 14. "Mission, Money, Message, Media & Measurement" a. Used in developing an advertising program, b. Used to set Objective. c. Used to set Strategy 15. "Continuous pattern" is one of a. Marketing Concepts. b. Pricing Strategy. c. Media scheduling patterns