11. When a company has an ROIC greater than its cost of capital, faster growth increases value. but when it has an ROIC less than its cost of capital, what is the effect on value? a) Faster growth creates value. b) Faster growth destroys value. c) Growth doesn't impact value creation. d) None of the above are true. 12. Incremental innovation will rarely create lasting value. a) True b) False 13. Given that a company charges $9.13 per unit, has a cost per unit of $4.6l and a tax rate of 21 percent, and requires $26 of invested capital per unit, what is the ROIC? a) 6.8 percent. b) 10.2 percent. c) 15.6 percent. d) 13.7 percent 14. Which of the following are sources of competitive advantage that allow a firm to charge a price premium? II. Customer lock-in. III. Innovative products IV. Rational price discipline a) I and II only. b) I, III, and IV only. c) II and IIl only d) I, II, III, and IV