11. Which of the following campaign strategy s:to be employed by a politician who
believes in the exposure principle of persuasion?
a. Focused only on facts
b. Door-to door
c. Repeat his/her messages
d. Short and direct messages
e. All of the Above

12. The belief that X is a violent person because he is a member of an ethnic group perceived
As violent extremists is an example of .
a. Discrimination
b. Stereotype
c. Group Cohesion
d. Group Polarization
e. Prejudice
13. As soon as K saw the candidate for the District Assembly election he made the following
remarks 'what can this shabbily dressed man do for the District? Am sorry I will not vote
for him' This is a typical; example of .
a. Discrimination
b. Stereotype
c. Group Cohesion
d. Group Polarization
e. Prejudice

14. Which of the under listed has been found to be most effective in reducing prejudice
among people of different background?
a. Contact
b. Criticisms
c. Punishment
d. Counseling
e. None of the Above

15. Research on persuasion suggests that attitude change is encouraged when the
communicator is .
a. Likable
b. An expert on the topic
c. Similar to the audience in some respect
d. Is trustworthy
e. All of the above

16. When both sides of an argument are presented to a well- informed audience, attitude
change ....
a. Rarely Occurs
b. Tends to be Encouraged
c. Tends to be Discouraged
d. No Prediction can be made
e. Makes no Difference

17. Differences observed between held or expressed attitudes and public behavior may
be accounted for by all except. .....
a. Attitude Accessibility
b. Strength of Attitude
c. Prevailing Norms
d. Circumstance
e. Attitude Rating

18.................... is not one of the Institutions through which attitudes are formed
a. The Media
b Religious Bodies
c. Schools
d. Peers
e. The Family

19. On the basis of the Yale studies on attitude change list the four steps involved in
effective persuasion.

20. Mention any three important variables about your target population you should take
into accounts in any attitudinal change program.

21 List any three important ingredients one should take into account III selecting a
messenger/communicator in an attitudinal message.

22. What are the three major forms of human diversity?