11. Which of these statements describes a store in its trading-up stage? a) The store sells basic commodities at low prices b) The store sells premium brands in an excellent environment. c) The store sells good but not premium brands. d) The store sells high-priced items from multiple sources 12. In which stage of the Wheel of Retailing does a retailer which sells high end products at premium prices belong to? a) Vulnerability b) Innovation c) Trading-up. d) None of the choices 13. What do we call the location where most of the customers of a retail store might come from? a) Merchandise plan b) Retail strategy c) Catchment area d) Markdown schedule 14. Which product type do things like highly-specialized branded products like drones, fishing equipment and other related products belong to? a) Specialty b) Convenience c) Unsought d) Shopping 15. Which type of decision-making is associated more with repeat buying of convenience or preference goods? a) Limited problem solving b) Routine c) Complex d) Extensive