11. Your demand tracking system is indicating that, as of today, you have booked 375 rooms for a future DOA. Your historical average booking pace for that future DOA is 425 as of today. What course of action may the selling strategy team likely consider in order to improve the booking pace for this DOA? a. Leave rates as they are: no need to do anything b. Raise rates: it will encourage MORE reservations c. Open discount rates to encourage more reservations d. Check what your competitor might do