1.(10 points) Maja Manufacturing produces high-end sailboats. Maja has succeeded through excellence in design, careful attention to quality in manufacturing and in customer service, and continuous product innovation. The manufacturing process at Maja begins with a close consultation with each customer so that the finished product meets the customer's specifications. This commonly means unique designs, special fabrics, and high levels of manufacturing quality. In addition, Maja believes that a key competitive edge is an outstanding design staff that works with customers to develop product designs that meet or exceed customer's expectations.

a.Is Maja's strategy one of product differentiation or cost leadership?Explain your answer.

b.Write a balanced scorecard for Maja Manufacturing with four perspectives and one quantitative (numerical) critical success factors in each perspective that align with Maja's objectives.

Perspective Measures