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Select a brand in a different product category and create a responsive campaign that incorporates online, mobile, and social media to create customer engagement. How

Select a brand in a different product category and create a responsive campaign that incorporates online, mobile, and social media to create customer engagement. How would you measure the success of your campaign?

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Retail Management A Strategic Approach

Authors: Barry R. Berman, Joel R. Evans

12th edition

132720825, 978-0132720823

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