11:22 ..ll 36 Done BMKT 406 MARKETING OF FINA... QUESTION 2 Financial services certainly have their hands full in the light of the novel com I coronavirus outbreak (COVID-19). Banks must also manage direct impact of COVID-19, put plans in place to protect its employees and customers from its spread. As the two months old newly appointed head of marketing for KANS Ghana Bank ( a local bank) critically discuss Five (5) out of the seven extended marketing mix strategies the bank can undertake in order to achieve medium to long term positioning and gain competitive advantage amidst COVID-19 pandemic. (20 marks). QUESTION 3 The American Marketing Association defines services as - "Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods." It is the action of doing something for someone or something largely intangible tends to be an experience that is consumed at the point where it is purchased and cannot be owned. A person could go to a bank one day and have excellent service, and then return the next day and have a poor experience. This part discusses the special issues concerning the marketing of services. Explain the Four unique characteristics of services and give Four strategies to overcome cach characteristic. (20 MARKS) Footnote: Answers should be angmented with specific illustrations and case study examples contextualized within the financial services sector. Generic answers will receive poor marks. 11:22 ..ll 36 Done BMKT 406 MARKETING OF FINA... QUESTION 2 Financial services certainly have their hands full in the light of the novel com I coronavirus outbreak (COVID-19). Banks must also manage direct impact of COVID-19, put plans in place to protect its employees and customers from its spread. As the two months old newly appointed head of marketing for KANS Ghana Bank ( a local bank) critically discuss Five (5) out of the seven extended marketing mix strategies the bank can undertake in order to achieve medium to long term positioning and gain competitive advantage amidst COVID-19 pandemic. (20 marks). QUESTION 3 The American Marketing Association defines services as - "Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods." It is the action of doing something for someone or something largely intangible tends to be an experience that is consumed at the point where it is purchased and cannot be owned. A person could go to a bank one day and have excellent service, and then return the next day and have a poor experience. This part discusses the special issues concerning the marketing of services. Explain the Four unique characteristics of services and give Four strategies to overcome cach characteristic. (20 MARKS) Footnote: Answers should be angmented with specific illustrations and case study examples contextualized within the financial services sector. Generic answers will receive poor marks