How to apply AI into an organization. Technology is developing very fast, big data is used in marketing widely to help organizations. Choose an organization existing in the real world. How is this company unique in the marketplace? Advantages and disadvantages of an existing company? Propose the idea to apply artificial intelligence to the company/ service/product to address the customer needs. Develop a marketing strategy related to the application of artificial intelligence in this company. Explain any limitations.

You anticipate Apple's stock going up in the future. You have $10,000 to invest. To profit from your hunch, you can either: a.) Purchase shares, or b.) Purchase call options The current stock price is $100. The price of a call option with a strike price of $100 and expiration date 30 days from now is $2. What is your profit from purchasing shares if the stock price in 30 days is $104.18? (Required precision: 0.01 +/- 0.01; Enter gains as positive and losses as negative.)