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11-25. Message Strategies: Analytical Reports [LO-1], [LO-5] Your educational institution offers business degrees and is concerned that the number of applicants has levelled out over
11-25. Message Strategies: Analytical Reports [LO-1], [LO-5] Your educational institution offers business degrees and is concerned that the number of applicants has levelled out over the last two years. Evidence shows that students who do apply are less convinced of the value of taking this degree than they used to be. As part of your own study, you have been asked to conduct secondary research into how five other educational institutions offering a business degree present the reasons why students should take this course of study. You are required specifically to address Question 1 and 2 and one other question from the following: 1. What are the top five most common reasons presented as reasons for taking a business degree? 2. Are the reasons offered for choosing a business degree quite similar or is there a wide variation of ideas? 3. How comparable in overall size are these institutions to yours? Is there any data available about the number of stu- dents taking business degrees in each of them? If so, what is this data? 4. What are the main themes in the content offered? 5. How do the facilities of each compare to that of your own? 6. How do the local amenities compare to that of your own? 7. How near is each institution to local centers of commerce and business, and what tie-ups are there between the course and local businesses (if any)? Your task: Write an analytical report following the guidelines provided in the task defined here.
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