113) An advertisement that focuses on the peace of mind a product delivers is based on which type of segmentation? A) demographic C) benefit B) geodemographic D) usage 72) The top manager at a local pizzeria believes the advertising and other marketing communications, "don't do much good." Which method of communications budgeting will the manager be most likely to use? A) Payout planning C) Percentage of sales B) What we can afford D) Meet the competition 72 53) A company decides to budget enough money to increase sales by 5% in the coming year. Which method for developing a marketing communications budget is being used? A) Percentage of sales C) Objective and task B) Meet the competition D) What we can afford 54) T 79) Which best describes product-specific research? A) Discovering the major selling idea for a good or service. B) Specifying the ideal target marketing for an item. C) Identifying the type of consumer best matched to a product. D) Examining the characteristics of an economy that relate to a product's sales. 104) Product usage is segmentation based on: A) marketing to companies based on demographics related to consumer characteristics. B) the NAICS code. C) selling items based on geographic location. D) marketing to companies that use the same good or service, but in different ways. 38) Using segmentation by size, which type of organization would least likely be contacted by a field sales person visiting the organization's place of business? A) Large business C) Government entity B) Small business D) Medium size business