[11:49 p.m., 2023-06-03] Pacific Property Immigration Bridget Ucw : Mazud is a BC resident who has been involved with a part time entrepreneurship activity for the past two years. He maintains good relations with certain local restaurants and his customers to sustain a business involving picking up meals and delivering them to people. Being employed as a software engineer by profession, Mazud works from home with flexible employment hours which permitted him to sustain a side business. However, he is now finding it more difficult to find adequate leisure and rest time between his software engineering and his meal pick-up and delivery business.

The Beginning

It all started with his cousin Farnoosh's new restaurant, Farny's Wraps. As Mazud was helping advertise Farny's Wraps, he realized a lot of customers were asking about food delivery. Since Farnoosh was hesitant to register with DoorDash, Uber Eats, or SkiptheDishes prior to getting the business rolling, Mazud asked him if he was okay with delivering meals for a small fee (most of the interested customers were within a 5 km radius, so $2 to $3 fees were sufficient). Farnoosh agreed this was a great way to boost sales and he trusted Mazud, so they went ahead with the idea. Mazud would pay for the order when he picked it up and kept the money the customer gave him (for the order, delivery fee, and potentially a tip).

Accounting Meets Marketing

Many of Mazud's customers are older, so they appreciated his attention to detail with their orders and his friendliness. He gave them fillable weekly paper schedules to complete, which was a lot easier than having to call the store and place orders each time. This allowed them to pre-order meals and select delivery times, days, or weeks in advance. Plus, Mazud was always available on the phone and willing to pick up what they wanted. Mazud found that some customers appreciated him so much that their tips sometimes exceeded his delivery fees! By printing newsletters and putting them into local mailboxes (monthly cost of $50), Mazud has been able to steadily grow his customer base. He is wondering if other forms of advertising would help attract a broader customer demographic, in addition to the elderly customers he served.

He requests your help in considering three different types of advertising he could use to increase usage of his service, specifically with young adults, and families with young children. He would like you to provide three options, their pros, cons, and how he might go about implementing each style of advertising to his business. Mazud would like you to conclude on which of the three might be the most impactful, considering the two demographics he is targeting.

Over time, Mazud was able to convince other small restaurants in the area to use his services. With more cuisine options, several of Mazud's customers decided to get all (or almost all) of their meals delivered by him! However, that meant multiple hours being spent in the morning, mid-day, and evening commuting between various restaurants and customers. Being so busy with a side job has resulted in Mazud regularly falling behind in his full-time job. To get a better understanding of Mazud's current meal pickup and delivery business, he asks that you prepare a SWOT analysis to help him identify his current strengths, weaknesses, opportunities, and threats. He would like you to come up with three points under each of these categories.

Mazud's Crossroads...

Year 1 In his first year of business, Mazud delivered an average of 12.5 meals per day (all Farny's Wraps) with an average delivery fee of $2.33 and tip of $1.20. Mazud owned an older car at the time, so those car related expenses amounted to about 30% of revenues. Mazud estimated he spent about 1.5 hours daily on deliveries in the first year. No calculations or analysis need be performed using year 1 figures. The... [11:49 p.m., 2023-06-03] Pacific Property Immigration Bridget Ucw : Forecasting & Budgetary Analysis

As things got busier, Mazud slightly increased his delivery rates. Hence, he is projecting an average delivery fee of $4.75 in the upcoming year and tip of $3.25. He is also expecting the number of orders per day to increase to 30 on average. If he did all deliveries himself, it would amount to six hours of work per day.

For these next five years (Year 3 to Year 7), Mazud expects the daily order volume to grow at a rate of 10% per year (with no change in average delivery fees and tips). In year 3, daily volume will be 30 deliveries daily on average, and the 10% increase in daily order volume will start in year 4. He also anticipates that each year, the average amount of delivery time per day will increase by 0.5 hours. Mazud intends on working 310 days a year over the next five years, on average. Mazud wants to see some trend/budgetary analysis on these numbers. He'd like you to compare his potential earnings over the next five years working in food delivery full-time, net of any costs or expenses (his labour included), to his potential earnings as a full-time software engineer (this means he would stop his side job in delivery). Which of the two alternatives makes the most financial sense over the next five years: working full-time in food delivery or full-time as a software engineer? Provide Mazud with a recommendation that considers both qualitative and quantitative factors.

Required (Deliverables):

Business Report

Advise Mazud on his career path and the current and five-year outlooks of the meal delivery business. Produce a business report, like the one you produced for Sky, including an executive summary, issue identification, comprehensive analysis, and recommendations for each distinct issue or ask Mazud has for you. Each issue must have its own heading, followed by an analysis heading, and finally, a recommendation heading that is aligned with the analysis performed. PowerPoint Presentation In June 2023, you will record a presentation for Mazud, and he has asked that you put the contents of this report into a PowerPoint presentation, starting with a summary of his current situation, addressing each of his questions and concerns while providing answers and recommendations, and advising him of what his next steps are, consistent with your analysis. Your presentation will last 10-12 minutes. He expects to hear each member of your team present part of your presentation..