11.Which of the following is true of regulatory and political changes? Select an answer: they can affect business unit level initiatives you can plan for their outcome they can be tracked and monitored all of these answers 12.When there's a major shift in your customer's market, what should you do? Select an answer: Call their CEO and ask what they're up to. Assess your strategy and see if it's still relevant. Lock your customer into a long-term contract. Increase your marketing spend to stay top-of-min 13.When there's a major shift in your customer's market, what should you do? Select an answer: Call their CEO and ask what they're up to. Assess your strategy and see if it's still relevant. Lock your customer into a long-term contract. Increase your marketing spend to stay top-of-mind.

14.What should you do if your portfolio of initiatives looks unbalanced on a 2x2? Select an answer: Change the axes of the 2x2. Conduct a new SWOT analysis. Generate a new set of initiatives. Change priorities to achieve balance. 15.What do strategic filters help you do? Select an answer: understand key market dynamics analyze individual and team performance eliminate pet projects and work on on strategy" work" sift through market research data 16.What issue tells you that you might be working with the wrong talent? Select an answer: low morale people asking lots of questions high turnover in key roles small bonuses 17.What indicates you're likely underfunding your strategy? Select an answer: money isn't set aside for key projects all of these answers budgets don't account for future growth major initiatives are delayed 18It's not a good idea to rely exclusively on internal market research. Why is this?