11)Which of these is a component of an underperforming event marketing program?

A.Developing a comprehensive strategy for your total event program

B.Focusing on audience generation only

C.Demonstrating event impact and ROI

D.Having a healthy mix of hosted and attended events

E.Executing consistently across all types of events

12)Why is it important to have personalized registration process for your event?

A.Ensures a shorter registration process

B.Allows you to collect specific information about different attendee types

C.Help you to manage event content plans

D.Makes it easier for your event attendees to register

E.Creates a consistent registration experience for all attendees

13)Which four costs need to be included in calculating total event costs?

A.Shared services contracts

B.Employee salaries for those who worked the event

C.Venue Costs, A/V, and F&B

D.Opportunity cost of doing something else

E.Travel expenses for attendees not paid by the event host

14)Select each of the top tactics for promoting your event (check all that apply)

A.SEO/Event Website

B.EmailsDirect

C.MailCustomer-facing teams

D.Social Media

15)Which of the two are benefits of integrating event technology with your marketing automation system?

A.Consolidates all event data into your system of record.

B.Keeps event data siloed and allocated just to your events.

C.Allows you to add event attendees to the right nurture programs

D.Ensures event data does not override other marketing data.

E.Prohibits you from scaling your event program.