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12. (a) With the help of diagrams explain the different techniques of media scheduling. (b) BDI and CDI are two important components of media strategy.

image text in transcribed 12. (a) With the help of diagrams explain the different techniques of media scheduling. (b) BDI and CDI are two important components of media strategy. What will be the situation if for a product (i) Both BDI and CDI are low, (ii) BDI is high but CDI is low. [5+5]

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