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12. An ad network quotes you an ad package option that would make you pay $20/lead. Or you could opt for a different option that

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12. An ad network quotes you an ad package option that would make you pay $20/lead. Or you could opt for a different option that would make you pay $30 CPM. Assuming your website generally converts high at 10%, what would your click-through-rate have to be on the CPM ads in order for the two ad options to be equal

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