12. Cliff struggled with the price of produce at his wellestablished produce markets. The reputation of the markets has attracted repeat customers from a 50mile radius. Recently, local farmers have been increasing produce prices for him due to the upsurge in gas prices. Now Cliff feels it is time to pass the costs onto his customers. What should Cliff predict in regards to how his customers will respond? A. Sales may decrease. B. The customers will think the produce quality is worth the price. C. Increasing prices will increase sales because the produce will be perceived as better quality. D. Nothing will keep sales down and business will continue as usual