12. Corporate social responsibility is a hot concept, as companies as asked to be more socially conscious in the decision making. How should companies incorporate this into their decision making?

a. They should not. It is their job to make money.

b. By making maximizing social welfare their primary objective.

c. By having dual objectives of maximizing value and maximizing social responsibility.

d. By maximizing value, with constraints on being as socially conscious as they can be, along the way.

e. By doing what they have always done to make money but hiring a PR firm to make them look social responsible