12 DMQ 3.1 - Research for Brand Image From your readings about brand image you feel that there are 3 viable options: Core Brand Identity of Low Carb/Healthy and Nutritious with Secondary Identity of sustainable sourcing of beef, feel-good emotions, upscale for the "regular" guys ... Core Identity of Fresh, Clean and Tasty, with secondary identity of liveliness and crisp efficiency ... Core Identity of Biggest, Best, Burger for the Buck (4 Bs) with Secondary Identity of masculinity, value, no drama ... 12 DMQ 3.1 Research for Brand Image Would you like to conduct a Research project to help in deciding the image and menu