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12. If a firm rushes into new product development without clear strategies or processes for choosing and managing products it may a. have difficulty in

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12. If a firm rushes into new product development without clear strategies or processes for choosing and managing products it may a. have difficulty in supporting new projects. b. choose projects that are a poor fit with the firm's resources and objectives. c. suffer long development cycles and high project failure rates. d. all of the above

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