12. In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. Barriers to the use of marketing research include all of the following EXCEPT a. a broad concepijon of the research b. uneven caliber of researchers c. poor framing of the problem d. late and occasionally erroneous ndings e. personality and presentational differences 13. The rm should estimate its competitors' costs and performances as against which to compare its own costs and performance. a. competition b. standards c. challenges cl. benchmarks e. moveable standards