12. is a strategy used because the market seems to reward companies that have steady, above average earnings growth, or whose prices are rising because of market optimism. a. Relative strength b. Asset momentum c. Rotational attribution d. Sector rotation e. Earnings momentum + 13. The following is an example of a fundamental active equity portfolio management strategy. a. contrarian investing b. earnings momentum investing c. low P/E and low P/BV investing d. bottom up investing e. investing on the basis of calendar effects