12. Marketing Goals: (5 marks) What are your objectives? Give at least two objectives (revenue, market share, number of retail outlets, % sales Direct to Consumer, New Market Served, etc) and ensure that each one meets the SMART criteria (Specific Measurable Achievable Realistic and Time-Oriented)14. Positioning statement, map (total: 10 marks) 14a. Positioning Statement: (5 marks) Write an updated proposed Positioning Statement for Saje, explaining any changes versus the Part One, with rationale. Identify possible competitive advantages that your company might have. How are you going to differentiate your company from the competition? (See pages 248-250 of Crane 'Marketing' McGraw Hill Tenth Cdn edition) 14b. Positioning Map (5 marks) Create a Positioning Map of all category brands INCLUDING any shifts/ realignment you propose, explaining the change, with rationale. If you do not include the same axis labels as your previous Positioning Map, you must explain the reason for the new dimensions used. 15. Financial Projections: (15 marks) Provide the following: A promotional budget: assume 4% of Gross Sales An operating budget 1% of Gross for Marketing Overhead (all costs, excluding promotion from above) A sales forecast Estimated market share A projected income statement A breakeven analysis LIST YOUR ASSUMPTIONS16. Execution Plan: (15 marks) Provide an execution plan, by completing the table below. Think carefully about the timing and sequencing of events-e.g., which steps have to have been finished before another step can start. For this project, it is sufficient to identify the 4 - 6 most important steps. Item Start date End date APPENDICES/ SOURCES must be attached, as a 'price of entry' expectation