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12. < Question 12 (of 20) The positioning matrix positions retail outlets on two dimensions: breadth of product line and retail markup. selling brand
12. < Question 12 (of 20) The positioning matrix positions retail outlets on two dimensions: breadth of product line and retail markup. selling brand name merchandise at lower than regular prices. value added. pricing differentials. market characteristics. 02018 McGraw-Hill Education. All rights reserved.
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