1.2 Research Aims (RA) From the client brief, we have identified the three areas that the client would like the research to help achieve: RA1: Deduce the type of product (physical, blended, or digital) that will appeal to customers, specifically children, in the next five to ten years. - RA2: Determine the marketing strategies to promote desire for the use of recycled plastic bottles in the Lego brick production. - RA3: To determine the impact of brand experience at physical Lego brand retail stores on consumers and to identify geographic locations where there is high demand for such stores.1.3 Research lEluestions and Research Objectives [HQ 81 RD} For M1, the research questions are as follows REILI: What is the percentage of demand for each product type (physical, blended, or digital}? For RQZLI, the research objective is: - RLl: To estimate the demand for each product form. REILZ: What are the oonsumer proles for the most popular product forms? For RQLZ, the research objective is: RULE: To examine if there is any relation between consumer profile and product form For REE, the research questions Rail: What is the preference rating of the recycled plastic brick compared to the standard option? For RQZJJthe research objective is RD:2.1: To understand if there is a demand for the use of recycled plastic bottles in the manufacturing of the Lego Brick Rt12.2: What are the reasons for low! high preference? For Ruiz. the research objective is: R012: To Identify factors impacting demand for the use of recycled plastic bottles in the manufacturing of the Lego Brick Hula: What are the oonsumer profiles of lovirjr high preferences for the use of recycled plastic bottles in production of the Lego Brick For RQLE, the research objective is R023: To examine if there is any relation between consumer prole and sentiment towards use of recycled plastic bottles in the manufacturing of the Lego Brick ? m V For RA3, the research questions are as follows RQ3.1: Will brand experience in Lego retail stores increase purchase intention? For RQ3.1, the research objective is - RO3.1: To understand the impact of Lego Brand experience in Lego Stores on purchase intention - RQ3.2: Which geographic regions have higher desire for physical Lego stores? For RQ3.2, the research objective is - RO3.2: To determine which geographic regions would a physical Lego store have the highest chance to flourish in