12. The characteristics of Web users can be most accurately summarized as being ________.

a. upscale

b. newly married

c. empty nesters

d. sole survivors

13. Fulfillment/reliability in terms of the Web relates to ________.

a. accurate, timely delivery

b. ease of navigating a website

c. download time for graphics products

d. number of clicks to purchase an item

14. Which of the following transactions is not part of direct marketing?

a. a consumer shopping for a camera accessory from a catalog

b. a consumer bidding on a camera accessory on eBay

c. a consumer searching for a camera dealer via a Yellow Pages phone directory

d. a consumer purchasing a camera accessory at an airport retailer

15. Which of the following is not a major benefit of the World Wide Web to a small retailer?

a. the ability to reach all potential customers

b. the ability to receive orders and inquiries on a 24/7 basis

c. the ability to reach distant customers, including foreign ones

d. the ability to project a large presence on the Web

16. The manner in which an individual lives and spends his/her time and money is his/her ________.

a. social class structure

b. reference group behavior

c. consumer decision process

d. lifestyle

17. The element of perceived risk that