12. The goal of the organization's employees, challenge them, and evoke their emotions and dreams. a. vision b. mission C. Culture d. strategy 13. A firm's mission a. is a statement of a firm's business in which it intends to compete and the custome which it intends to serve. b. is an internally focused affirmation of the organization's financial, social, and ethica goals. c. is mainly intended to emotionally inspire employees and other stakeholders. d. is developed by a firm before the firm develops its vision. 14. Firms with few competitive resources are more likely a. to not respond to competitive actions. b. responds quickly to competitive actions. c. delay responding to competitive actions. d. responds to strategic actions, but not to tactical actionc