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12. The value of a product offering is determined by the customer and varies accord- ingly. How does a retailer like Walmart deliver value

12. The value of a product offering is determined by the customer and varies accord- ingly. How does a retailer like Walmart deliver value differently than Banana Republic? 13. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to compa- rable competitive offerings.

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