12. The vision statement should be , preferably A. Short, two statements (B) Short, One statement C. Maximum two statements D. Long, one statement 13. What principle is based on the belief that the true measure of a really good strategist is the ability to solve prohlems? (A) Managing by crisis B. Managing by objectives C. Managing by extrapolation D. Managing by exception 14. Which component of a mission statement addresses the firm's distinctive compctence or major competitive advantage? A. Technology (B) Self-concept C. Philosophy D. Customers