1.2., understanding that our reason for existence is to save our customers money so that they can live better'. Based on this 'statement, critically discuss the strategies that can be implemented by Massmart to maximize customer lifetime value (20) 1.3 'Many analysts have called for Game to reduce the size of its operations or even call it quits.' Bearing this statement in mind, conduct further research, assessing Game's current position and advise Mitch Slape on new strategies going forward (20)