12. WHAT IS CIRCULATION? (DEFINITION) 13. WHAT IS READERSHIP? (DEFINITION) 14. PERSONAL DIRECT COMMUNICATION (DEFINED) 15. PUBLIC SERVICE ADVERTISEMENTS (PSA'S) (DEFINED) 16. WHAT ARE THE DIFFERENT TYPES OF ADVERTISING AGENCIES? (REVIEW THEIR DESCRIPTIONS) 17. WHAT ARE THE TWO BASIC TYPES OF MEDIA? 18. REVIEW THE 12 SOCIAL AND ETHICAL ISSUES IN ADVERTISING (WHAT ARE THEY?) 19. WHAT IS SUBLIMINAL SEDUCTION? (DEFINITION) 20. WHAT IS THE PURPOSE OF ADVERTISING? 21. WHAT IS A PLAN BOARD? 22. WHAT IS MEDIA PLANNING? (DEFINITION) 23. WHAT IS AN AFFILIATE? 24. WHAT IS CONTINUITY IN MEDIA PLANNING? 25. WHAT ARE THE METHODS FOR CLASSIFYING ADVERTISING? 26. WHAT ARE THE NAMES OF THE FUNCTIONAL POSITIONS OF THE MEMBERS OF YOUR ADVERTISING TEAM? Use Another Acci 27. WHAT IS THE NAME OF THE FIRST SUCCESSFUL MAGAZINE IN THE U.S.? 28. WHAT IS THE DEFINITION OF DECEPTION IN ADVERTISING? 29. REVIEW THE ADVERTISING BUDGET (ESPECIALLY THE COMPONENTS) 30. WHAT ARE THE SIX BASIC FUNCTIONAL CLASSIFICATIONS? 31. WHAT IS THE FIRST FULL SERVICE ADVERTISING AGENCY? (DETAILS) 32. WHAT ARE THE TWO BASIC ADVERTISING ORGANIZATIONAL STRUCTURES? 33. WHAT ARE THE FIVE FACTORS THAT CONTRIBUTED TO THE GROWTH OF ADVERTISING IN AMERICA? 34. WHAT WERE THE 3 FORMS OF ADVERTISING USED PRIOR TO THE PRINTED WORD? 35. WHAT ARE THE 3 WAYS THAT ADVERTISING AGENCIES ARE PAID? 36. WHAT ARE THE 5 MAJOR FUNCTIONS OF THE MODERN ADVERTISING AGENCY? 37. WHAT ARE THE FOUR DEPARTMENTS THAT COMPRISE CREATIVE SERVICES? 38. WHAT ARE THE THREE DEPARTMENTS THAT MAKE UP MARKETING SERVICES? 39. WHAT IS AREA OF COVERAGE? (DEFINE) AND WHAT'S THE DIFFERENCE BETWEEN kabc AND ABC? 40. WHAT IS THE MJOR ROLE OF TOP MANAGEMENT IN AN ADVERTISING AGENCY? 41. WHAT ARE THE CHARACTERISTICS OF GREAT ADVERTISEMENTS? 42. WHAT ARE THE 5 MAJOR ENTITIES IN THE AD INDUSTRY? 43. WHAT ARE THE 4 PRIMARY ROLES OF ADVERTISING? Focus