12. You are managing thirty or so shortterm rental apartments. Your aim is to maximize rental revenue. 1Int-'lery rarely do you hit the hdl capacity, except during Christmas holidays. Your leases {rentals} are often short term and they are calculated on a daily rate basis. Most of the leases are for seven to fteen days, though you are open to any length of u'rue beyond a minimum of three days. The rental elasticity is calculated to be around 1.62, though it does not stay constant. To maximize your revenue [select only one item and enter 1, 2, .. .4 in the template]: 1. You do not change your rates at all. 2. You increase your daily rates. 3. You lower your daily rates. 4. The use of elasticity is completely irrelevant to rental revenue