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12-10. Review Figure 12-4. Which quadrant of the matrix applies most directly to India? Why? FIGURE 12-4 Culturally close Global Retailing Market Entry Strategy Framework

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12-10. Review Figure 12-4. Which quadrant of the matrix applies most directly to India? Why? FIGURE 12-4 Culturally close Global Retailing Market Entry Strategy Framework Source: Adapted from Jacques Horowitz Organic Chain acquisition and Nirmalya Kuran "Strategic For Retail Globalization, " Financial Times Martering Gibbal Business, Part W(1 90), p. 5. Easy Difficult to enter to enter Franchise Joint venture, licensing Culturally distant

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