12.27Shopping and bargaining in Mexico.Price haggling and other bargaining behaviors among consumers have been observed for a long time.However,research addressing these behaviors,especially in a real-life setting,remains relatively sparse.A group of researchers performed a small study to determine whether gender or nationality of the bargainer has an effect in the final price obtained.¹⁰The study took place in Mexico because of the prevalence of price haggling in informal markets.Salespersons working at various informal shops were approached by one of three bargainers looking for a specific product.After an initial price was stated by the vendor,bargaining took place.The response was the difference between the initial and the final price of the product.The bargainers were a Spanish-speaking Hispanic male,a Spanish-speaking Hispanic female,and an Anglo non-Spanish-speaking male.The following table summarizes the results:

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