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1. Why is internal alignment among all stakeholders necessary before creating an exter- nal brand? What are the risks of moving too quickly to
1. Why is internal alignment among all stakeholders necessary before creating an exter- nal brand? What are the risks of moving too quickly to create an integrated brand without having internal alignment? 2. How can a unified, consistent, "brand experience" be created for thousands of employ- ees working across dozens of states and locations?
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1 Stakeholders are individuals or group of individuals who are affected by the activities of the bus...
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Compensation
Authors: George Milkovich, Jerry Newman, Barry Gerhart
11th edition
9780077512903, 007802949X, 77512901, 978-0078029493
