13) 14) 15) 13) Camille was standing in the checkout line at her neighborhood grocery last night when she saw a display of Hostess Twinkies. She remembered how much she had enjoyed Twinkies as a child, and she knew she just had to buy a package of Twinkies, even though it was not on her shopping list For Camille, Twinkles are an example of a(n) A) staple B) MRO product C) impulse product D) emergency product E) unsought product 10) A firm's is its entire range of products A) promotional mix B) positioning strategy C) product mix D) marketing mix E) product line 15) involves a five-step process called DMAIC (define, measure analyze, improve, and control) designed to improve quality, A) Six Sigma B) ISO 9000 Total quality management (TQM) D) ISO 14000 E) Cannibalization TRUE/FALSE. Write T if the statement is true and F if the statement is false. 16) When creating product objectives, marketers should consider the long-term implications of product decisions 17) According to the total quality management philosophy, coworkers are internal customers. MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 18) The product life cycle concept can be applied by marketers as a useful framework for describing A) a brand gains a dominant position in the market B) a market responds to a product over time C) product ideas are developed D) to forecast product performance E) to develop marketing strategies 19) All of the following are stages in the product life cycle EXCEPT which one? A) adoption B) introduction C) decline D) growth E) maturity 16) 17) 18) how 19)