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13 16 What is the first step in the IMC Plan? Develop the budget. Select and understand target audiences. Select the communication mix. Measure results
13 16 What is the first step in the IMC Plan? Develop the budget. Select and understand target audiences. Select the communication mix. Measure results
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor, Ignacio Castillo, Navneet Vidyarthi
1st Canadian Edition
978-1-118-3011, 1118942051, 1118942055, 978-1118301173
