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13. (1)During the first stage of the new-product process, two important activities take place. They are open innovation and business analysis. environmental scanning and open
13. (1)During the first stage of the new-product process, two important activities take place. They are
open innovation and business analysis.
environmental scanning and open innovation.
concept testing and product forecasting.
R&D and operations set-up.
SWOT analysis and environmental scanning.
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