13 2 points - Investors invest in a firm because they are motivated by the potential return on their investment. In evaluating a firm's potential for delivering that rate of return, what do they most look for in a firm's projections? The firm's plans to stock up on inventory in order to never run out of stock The firm's ability to pay dividends The firm's ability to generate cash by liquidating its marketable securities portfolio The firm's plans to extend credit terms to customers in order to gain more sales 0000 14