13 All of the following are accurate descriptions of the relationship between overall marketing strategy and sales force compensation, except which one? O If the goal is to strengthen current account relationships, the compensation plan might contain a larger commission component, coupled with a new-account bonus. O More and more companies are moving away from high commission plans that may drive salespeople to make short-term grabs for business. O Companies are designing compensation plans that reward salespeople for building customer relationships and growing the long-term value of each customer. O If the goal is to grow rapidly and gain market share, the compensation plan might include a larger commission component, coupled with a new-account bonus