13. Analyze the following sequential game and advise Kodak about whether they should introduce the new product, Picture CD. New product Rival introduction advertising Pricing policy Kodak Sony High $380m $620m Kodak Moderate $610m $590m Increase Low $560m $540m ads Sony Maintain High $710m $550m ads Introduce picture CD Moderate Kodak $620m $610m Kodak Low $540m Do not $570m introduce Increase ads $400m $720m Sony Maintain ads $580m $600m