1.3 Fill in the blanks in the table to compare different research approaches. (1 marks for each blank, 10 marks in total) Exploratory research Descriptive research Causal research Amount of Partially defined uncertainty characterising decision situation Key research Research question statement When conducted? Later stage of decision making Later stage of decision making Usual research Highly structured approach Nature of results Discovery oriented, productive, but still speculative. Often in need of further research. Can be confirmatory although more research is sometimes still needed. Results can be managerially actionable. Give an example An experimental research designed to test whether the colour red in poster advertisement is more leading to emotional arousal than the colour blue for sport car product. 1.3 Fill in the blanks in the table to compare different research approaches. (1 marks for each blank, 10 marks in total) Exploratory research Descriptive research Causal research Amount of Partially defined uncertainty characterising decision situation Key research Research question statement When conducted? Later stage of decision making Later stage of decision making Usual research Highly structured approach Nature of results Discovery oriented, productive, but still speculative. Often in need of further research. Can be confirmatory although more research is sometimes still needed. Results can be managerially actionable. Give an example An experimental research designed to test whether the colour red in poster advertisement is more leading to emotional arousal than the colour blue for sport car product