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13 - Hal-mup Pharm GmbH is a Germany-based generic drug manufacturer that has decided to set up a new production facility in India. The company

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13 - Hal-mup Pharm GmbH is a Germany-based generic drug manufacturer that has decided to set up a new production facility in India. The company has purchased land and has spent the last two years organizing the construction of the new facility, which will be fully operational within the next 12 months. This type of market entry approach is known as which of the following? a. Bluefield investment b. Greenfield investment c. Brownfield investment d. White slate investment

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