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13) If a company must decrease its sales price of a product while all of the company's expenses remain constant, what will happen to return

13) If a company must decrease its sales price of a product while all of the company's expenses remain constant, what will happen to return on investment (ROI)?

A) ROI will decrease.

B) ROI will increase.

C) ROI will not be affected.

D) We cannot determine the effect from the information provided.

PLEASE SHOW ANSWER AND PROVIDE EXPLANATION!

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